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Methods in Behavioral Research, 14th Edition
ISBN10: 1260205584 | ISBN13: 9781260205589
© 2020
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Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.
Contents
Preface
About the Authors
1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES
5 MEASUREMENT CONCEPTS
6 OBSERVATIONAL METHODS
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
8 EXPERIMENTAL DESIGN
9 CONDUCTING EXPERIMENTS
10 COMPLEX EXPERIMENTAL DESIGNS
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE
14 GENERALIZATION
APPENDIX A: REPORTING RESEARCH
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS
APPENDIX C: STATISTICAL TESTS
Index
Preface
About the Authors
1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES
5 MEASUREMENT CONCEPTS
6 OBSERVATIONAL METHODS
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
8 EXPERIMENTAL DESIGN
9 CONDUCTING EXPERIMENTS
10 COMPLEX EXPERIMENTAL DESIGNS
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE
14 GENERALIZATION
APPENDIX A: REPORTING RESEARCH
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS
APPENDIX C: STATISTICAL TESTS
Index
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