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Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy

13th Edition
By Christopher Thomas and S. Charles Maurice
ISBN10: 1260004759
ISBN13: 9781260004755
Copyright: 2020
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ISBN10: 1260004759 | ISBN13: 9781260004755

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

CHAPTER 1 Managers, Profits, and Markets 1

CHAPTER 2 Demand, Supply, and Market Equilibrium 38

CHAPTER 3 Marginal Analysis for Optimal Decisions 88

CHAPTER 4 Basic Estimation Techniques 121

CHAPTER 5 Theory of Consumer Behavior 159

CHAPTER 6 Elasticity and Demand 205

CHAPTER   DemandEstimation and Forecasting 244 Online Appendix 1:  Estimating and Forecasting Industry Demandfor Price-Taking Firms

CHAPTER 8 Production and Cost in the Short Run 282

CHAPTER 9 Production and Cost in the Long Run 319

CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2:  Linear Programming

CHAPTER 11 Managerial Decisions in Competitive Markets 398

CHAPTER 12 Managerial Decisions for Firms with Market Power456

CHAPTER 13 Strategic Decision Making in Oligopoly Markets519

CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3:  Pricing Multiple Products Related inProduction

CHAPTER 15 Decisions under Risk and Uncertainty 635 

CHAPTER16 Government Regulation of Business 666