
Managerial Economics: Foundations of Business Analysis and Strategy, 13th Edition
Purchase Options:
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Additional Product Information:
- Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. - Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
CHAPTER 1 Managers, Profits, and Markets 1
CHAPTER 2 Demand, Supply, and Market Equilibrium 38
CHAPTER 3 Marginal Analysis for Optimal Decisions 88
CHAPTER 4 Basic Estimation Techniques 121
CHAPTER 5 Theory of Consumer Behavior 159
CHAPTER 6 Elasticity and Demand 205
CHAPTER DemandEstimation and Forecasting 244 Online Appendix 1: Estimating and Forecasting Industry Demandfor Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run 282
CHAPTER 9 Production and Cost in the Long Run 319
CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets 398
CHAPTER 12 Managerial Decisions for Firms with Market Power456
CHAPTER 13 Strategic Decision Making in Oligopoly Markets519
CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3: Pricing Multiple Products Related inProduction
CHAPTER 15 Decisions under Risk and Uncertainty 635
CHAPTER16 Government Regulation of Business 666


By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Video tutorial:

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.
Steps to access instructor resources:
- To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
- Then, under "Find a Title," search by title, author, or subject
- Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
- Go to your Connect course homepage
- In the top navigation, select library to access the title's instructor resources

Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Need support? We're here to help - Get real-world support and resources every step of the way.