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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
PART 1 THE ENTREPRENEURIALPERSPECTIVE
1 The Entrepreneurial Mind-Set
2 Corporate Entrepreneurship
3 Generating and exploring new entries
PART 2 FROM IDEA TOTHE OPPORTUNITY
4 Creativity and the Business Idea
5 Identifying and Analyzing Domestic and International Opportunities
6 Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13 Strategies for growth and managing implications of growth
14 Accessing resources for growth from external sources
15 Succession Planning and Strategies for Harvesting and Endingthe Venture
PART 6 CASES
CASE 1 TURNER TEST PREP CO.
CASE 2 JIM BOOTHE, THE INVENTOR
CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS
CASE 4 BEIJING SAMMIES
CASE 5 INTELLIGENT LEISURE SOLUTIONS
CASE 6 THE BEACH CARRIER
CASE 7 GORUMET TO GO
CASE 8 THE GRILL KLEEN CORPORATION
CASE 9 MASI TECHNOLOGY
CASE 10 NEOMED TECHNOLOGIES
CASE 11 MAYU LLC
CASE 12 NATURE BROS LTD.
CASE 13 AMY’S BREAD
CASE 14 SUPPLY DYNAMICS
CASE 15 DATAVANTAGE CORPORATION
CASE 16 TIRE VALET: A MOBILE TIRE COMPANY
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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- To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
- Then, under "Find a Title," search by title, author, or subject
- Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
- Go to your Connect course homepage
- In the top navigation, select library to access the title's instructor resources
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