ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_400-high/1260682420.jpeg 4 9781260682427 Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

4th Edition
By Charles Bamford and Garry Bruton
ISBN10: 1260682420
ISBN13: 9781260682427
Copyright: 2022
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Program Details

PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR 
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS 
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION 
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS 
Chapter 5 BUSINESS MISSION AND STRATEGY 
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION 
Chapter 7 FINANCING AND ACCOUNTING 
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS 
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS 
Chapter 10 HUMAN RESOURCES MANAGEMENT 
Chapter 11 MARKETING 
Chapter 12 ESTABLISHING OPERATIONS 
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND 
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS 
PART 6 Minicases

About the Author

Charles Bamford

Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.

From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns.  Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.

Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D.  He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.  

Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. 

Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.  

He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University.  He has taught at Universities in Scotland, Hungary, and the Czech Republic.  He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.

Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.

Garry Bruton

Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate. 
Dr. Bruton has published or has forthcoming over 100 academic arti¬cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies. 
Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis

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