Humanities, Social Science and Language


Digital Products


Connect®
Course management, reporting, and student learning tools backed by great support.

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw-Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Lecture Capture
Capture lectures for anytime access

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1260088340.jpeg 4 2021 9781260088342 Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
09781260088342
Business Communication:  Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World, 4th Edition

ISBN10: 1260088340 | ISBN13: 9781260088342
By Peter Cardon

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.

Brief Contents
Part 1 Introduction to Business Communication
     1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
     2 Interpersonal Communication and Emotional Intelligence
     3 Team Communication and Difficult Conversations
     4 Global Communication and Diversity
Part 3 Principles for Business Messages
     5 Creating Effective Business Messages
     6 Improving Readability with Style and Design
     7 Email and Other Traditional Tools for Business Communication
     8 Social Media for Business Communication
Part 4 Types of Business Messages
     9 Routine Business Messages
   10 Persuasive Messages
   11 Bad-News Messages
Part 5 Reports and Presentations
   12 Research and Business Proposals and Planning for Business Reports
   13 Completing Business Proposals and Business Reports
   14 Planning Presentations
   15 Delivering Presentations
   16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans
Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Included Instructor Resources:

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

Steps to access instructor resources:

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

Video tutorial:

About the Author

Peter Cardon

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

Need support?   We're here to help - Get real-world support and resources every step of the way.