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Always On: Advertising, Marketing, and Media in an Era of Consumer Control

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

1st Edition
By Christopher Vollmer and Geoffrey Precourt
ISBN10: 0071508287
ISBN13: 9780071508285
Copyright: 2008

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ISBN10: 0071508287 | ISBN13: 9780071508285

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About the Author

Christopher Vollmer

Christopher Vollmer is a Vice President of Booz Allen Hamilton, and leads the North American media and entertainment work.

Geoffrey Precourt