Marketing Loose Leaf https://www.mheducation.com/cover-images/Jpeg_400-high/1259598993.jpeg 2 9781259598999 Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. • Integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics. • Seamlessly integrated results-driven technology. • The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
Marketing Loose Leaf

Marketing Loose Leaf

2nd Edition
By Shane Hunt and John Mello and George Deitz
ISBN10: 1259598993
ISBN13: 9781259598999
Copyright: 2018
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability

About the Author

Shane Hunt

Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University,
where he was an AMA-Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars; the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University; the 2015 Honors Professor of the Year Award at Arkansas State University; and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators.


Prior to teaching, Shane used his MBA from the University of Oklahoma working for a Fortune 500 company in Tulsa. He spent eight years as a pricing analyst, product manager, and business development manager overseeing numerous mergers and acquisitions initiatives. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics. He has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. In addition to his role as a professor and dean, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country.


Today, Shane serves as the dean of the College of Business and a professor of marketing at Idaho State University. He lives in Pocatello, Idaho, with his wife Jenifer; they have two children, Andrew and Sarah.

John Mello

Dr. John Mello received his PhD from the University of Tennessee. John is a well-respected educator at both the undergraduate and graduate levels and is the recipient of the 2012 Excellence in Teaching Award from the Arkansas State University College of Business. Prior to completing his PhD, John spent 28 years in the consumer packaged goods industry in a variety of positions at Unilever and Playtex Products. John holds a bachelor’s degree from Central Connecticut State University, and master’s degrees from the University of New Haven and Wilmington College. John’s research has appeared in leading journals, including The Journal of Business Logistics, Transportation Journal, and the International Journal of Physical Distribution and Logistics Management, and he has presented to leading conferences, including the Decisions Sciences Institute and the Marketing Management Association. John serves on the editorial review boards of multiple leading journals, including the Journal of Business Logistics and Transportation Journal. John is a professor of marketing and the director for the Center for Supply Chain Management at Arkansas State University. He lives in Jonesboro, Arkansas, with his wife Sandra; they have two adult daughters, Abby and Katie. 

George Deitz

Dr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz’ substantive research involves strategic marketing issues, primarily in the context of services, retail, and “creative industries” (e.g., software development, film). In his role as Director of FCBE’s new “neuro” lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators’ and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management. 

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Smartbook within Connect® Marketing

Includes new chapters on retailing, personal selling, and social media and digital marketing. Chapters can also be arranged in any sequence and number to best fit the goals and organization of your course using McGraw-Hill ‘s Create.

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Marketing Analytics Exercises

New Marketing Analytic Exercises help students analyze and use data to make decisions, engaging them with analytics tools and techniques related to each chapter’s topic.


Because everyone is a marketer.

Hunt/Mello/Deitz’s Marketing inspires students to explore and apply experiences that will help them leave your course better prepared for future coursework and careers. Features throughout help students develop their personal brands and understand how marketing skills support whatever career path they choose:

  • Executive Perspective interviews illustrate the need for successful leaders in any organization to be effective marketers.
  • Today’s Professional interviews highlight young marketing professionals who describe how developing their personal brand has helped advance their careers.
  • Career Tips offer chapter-related ideas that can help students develop their own personal brand—a theme carried throughout.
  • New Marketing Plan Prep and Updated Personal Marketing Plan exercises in Connect® help students prepare successful marketing plans and develop their own personal brand.
  • Regularly updated huntmello.com author blog and @DrShaneHunt Twitter feeds provide fresh examples and articles to help keep class discussions current and engaging. Sign up to receive updates directly in your in-box.


iSeeIt Videos

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