Entrepreneurship

About the Author

Robert Hisrich

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. 

Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. 

Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).

Michael Peters

Michael P. Peters is a Professor Emeritus at the Marketing Department at Carroll School of Management, Boston College. He has his PhD from the University of Massachusetts, Amherst, and his M.B.A. and B.S. from Northeastern University. Presently retired from full-time teaching, Professor Peters has been a visiting professor at the American College of Greece’s Graduate School of Business in Athens, Greece. There he developed an entrepreneurship and business planning component in its M.B.A. program. In addition, he continues to write, lecture, serve on numerous boards, and assist in the management of a family business. Besides his passion for assisting American entrepreneurs in new ventures, he has consulted and conducted seminars and workshops worldwide related to entrepreneurship, international and domestic decision-making for new product development, market planning, and market strategy. 

He has published over 30 articles in journals such as the Journal Business Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Columbia Journal of World Business, Journal of Business Venturing, and Sloan Management Review. He has coauthored three texts, Marketing a New Product: Its Planning, Development and Control; Marketing Decisions for New and Mature Products; and Entrepreneurship, now in its 12th edition. 

He was Department Chair and Director of the Small Business Institute at Boston College for more than 16 years. He loves photography, tennis, golf, and kayaking on Cape Cod Bay.

Dean Shepherd

Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. Dean received his doctorate and MBA from Bond University (Australia). His research and teaching is in the field of entrepreneurship; he investigates both the decision-making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. Dean has published papers primarily in the top entrepreneurship, general management, strategic management, operations management, and psychology journals and has written (or edited) over 20 books.