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ISBN10: 1264943946 | ISBN13: 9781264943944

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Global Business Today sets the standard for International Business courses, at both the undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the most recent release is focused on the following:
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up to date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.
1. Globalization
PART TWO: NATIONAL DIFFERENCES
2. National Differences in Political, Economic, and Legal Systems
3. National Differences in Economic Development
4. Differences in Culture
5. Ethics, Corporate Social Responsibility, and Sustainability
PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
6. International Trade Theory
7. Government Policy and International Trade
8. Foreign Direct Investment
9. Regional Economic Integration
PART FOUR: THE GLOBAL MONETARY SYSTEM
10. The Foreign Exchange Market
11. The International Monetary System
PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS
12. The Strategy of International Business
13. Entering Developed and Emerging Markets
PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
14. Exporting, Importing, and Countertrade
15. Global Production and Supply Chain Management
16. Global Marketing and Business Analytics
17. Global Human Resource Management
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