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Microeconomics and Behavior, 10th Edition
ISBN10: 1259394034 | ISBN13: 9781259394034
© 2021
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Robert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see the mundane details of ordinary existence in a sharp new light. Connect Economics, McGraw Hill's online assignment and assessment tool, aligned to Frank provides assignable, auto-gradable versions of end-of-chapter problems in static and algorithmic format, as well as test bank content and graphing problems.Students receive detailed step-by-step feedback on assignments and assignable content is fully integrated with the eBook. Students are also able to search,highlight, and take notes within the ReadAnywhere eBook and complete SmartBook 2.0 assignments offline. Frank also features a unique Economic Naturalist video series that brings examples to life showing interesting applications of economic concepts. Connect provides instructors with powerful reporting tools allowing them to plan,track, and analyze student performance across learning outcomes.
Part 1: Introduction
1. Thinking Like an Economist
2. Supply and Demand
Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?
Part 2: The Theory of Consumer Behavior
3. Rational Consumer Choice
Appendix: The Utility Function Approach to the Consumer Budgeting Problem
4. Individual and Market Demand
Appendix: Additional Topics in Demand Theory
5. Applications of Rational Choice and Demand Theories
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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