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Tips and Traps for Marketing Your Business

ISBN10: 0071494898 | ISBN13: 9780071494892

Tips and Traps for Marketing Your Business
ISBN10: 0071494898
ISBN13: 9780071494892
By Scott Cooper, Fritz Grutzner and Birk Cooper

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site

Introduction

Pt 1. Gathering Information

1. Do You Know Your Market?

2. Does Your Market Know You?

Pt 2. Putting Together Your Plan

3. Target Market

4. Marketing and Communication Objectives

5. Sales Objectives

6. Brand Positioning and Message Strategy

Pt. 3 Strategies and tactics to Make Your Plan Happen

7. Product, Distribution and Pricing

8. Advertising, Promotion and Personal Selling

9. Media, Internet and PR

10 Budget

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