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ISBN10: 007171300X | ISBN13: 9780071713009

Service Innovation: How to Go from Customer Needs to Breakthrough Services by Lance Bettencourt, 1st Edition

ISBN10: 007171300X
ISBN13: 9780071713009
By Lance Bettencourt

© 2010 Published May 26, 2010

ISBN10: 007171300X | ISBN13: 9780071713009

More information about this Print book can be found in the page section below.

$45.00
ISBN10: 007171300X | ISBN13: 9780071713009

More information about this Print book can be found in the page section below.

Product Information

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Advance praise for Service Innovation:

"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation

"Lance Bettencourt deftly blends his academi

1. Customer Needs that Drive Service Innovation
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities

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