My Account Details

ISBN10: 0071478957 | ISBN13: 9780071478953

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.
Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.
Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.
Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
Introduction- Blogging as a Strategic Reast Estate Marketing Tool
1: Search Engine Marketing
2: Direct Communication
3: Build Your Brand
4: Differentiat Yourself from the Competition
5: Relational Marketing
6: Exploit the Niches
7: Media and Public Relations
8: Position Yourself as an Expert
9: Manage Your Real Estate Reputation
10: Manage Your Offic Projects
Appendices
A: How to Get Your Blog Started
B: How to Choose The Blog Platform that is Right For Your and Your Business
C: Ten Deicsions to make Before Launching Your Blog
D: How to Write, Blog-Style
Need support? We're here to help - Get real-world support and resources every step of the way.