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ISBN10: 0071784802 | ISBN13: 9780071784801

My Life in Advertising and Scientific Advertising, 1st Edition

ISBN10: 0071784802
ISBN13: 9780071784801
By Claude Hopkins

© 1966 Published January 11, 1966

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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