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ISBN10: 0070479046 | ISBN13: 9780070479043

INTRODUCTION
Part 1: The Art of Strategic Thinking
Chapter 1: Analysis- The Starting Point
Chapter 2: Four Routes to Strategic Advantage
Chapter 3: Focusing on Key Factors
Chapter 4: Building on Relative Superiority
Chapter 5: Pursuing Aggressive Initiatives
Chapter 6: Exploiting Strategic Degrees of Freedom
Chapter 7: The Secret of Strategic Vision
Part 2: Buidling Successful Strategies
Chapter 8: The Strategic Triangle
Chapter 9: Customer-Based Strategies
Chapter 10: Corporate-Based Strategies
Chapter 11: Competitor-Based Strategies
Chapter 12: Corporate Strategy
MODERN STRATEGIC REALITIES,/p>
Chapter 13: Understanding the Economic Environment
Chapter 14: Coping with Strategic Change
Chapter 15: Japan: Myths and Realities
Chapter 16: Foresighted Decision Making
Chapter 17: A Strategic Success Formula?
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