Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course management and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

AI Reader
Encourage Discovery, Boost Understanding

Services


Affordable Access
Reduce costs and increase success

Learning Management System Integration
Log in and sync up

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Education for All
Let’s build a future where every student has a chance to succeed

Business Program
Explore business learning solutions & resources

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Evergreen
Updated, relevant materials—without the hassle.

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

ISBN10: 1260459144 | ISBN13: 9781260459142

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
ISBN10: 1260459144
ISBN13: 9781260459142
By Eric Anderson and Florian Zettelmeyer

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.

SECTION 1
Introduction
CHAPTER 1  AI and Analytics Are a Leadership Problem
CHAPTER 2  A Framework for AI and Analytics Success

SECTION 2
Consuming AI and Analytics
CHAPTER 3    Exploratory Analytics: What Is Going on with My Data?
CHAPTER 4    Distinguishing Good from Bad Analytics

SECTION 3
Actively Participating in AI and Analytics
PREDICTIVE ANALYTICS
CHAPTER 5    Anatomy of a Crystal Ball
CHAPTER 6    A Smarter Crystal Ball
CAUSAL ANALYTICS
CHAPTER 7    Designing Your Data for Analytics:
Experiments and Quasi-Experiments
CHAPTER 8    Working with Data You Have Part 1:
Using Opportunistic Data
CHAPTER 9    Working with Data You Have Part 2:
Learning from Natural Experiments
MAKING DECISIONS
CHAPTER 10  Optimizing and Scaling Your Decisions

SECTION 4
Executing on AI and Analytics
CHAPTER 11   Identifying Opportunities and Planning for AIA
CHAPTER 12  Understanding Barriers to Success
CHAPTER 13  Organizing for Success

SECTION 5
Success Stories with AIA
STORY 1  Allstate Builds Firmwide DSIQ
STORY 2  Vanguard Builds an Ecosystem of Analytics Excellence
STORY 3  Canadian Tire Creates an Enterprisewide
Analytics System
STORY 4         Royal Caribbean Sets Sail for Continuous
Analytics Improvement
STORY 5         Accenture Builds Analytics Capability for
Competitive Advantage

Acknowledgments
Notes
Index


Need support?   We're here to help - Get real-world support and resources every step of the way.

Top