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ISBN10: 0072133066 | ISBN13: 9780072133066

Chapter 1: Firebrands and the New Brand eState. Chapter 2: Brand Fundamentals. Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Chapter 3: Building Brands Offline - the Branding Tradition. Chapter 4: Firebrands. Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Chapter 5: The Seven Best Practices of Firebranding. Chapter 6: Firebrand in Action: Five Prospective Business Models. Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand. Chapter 8: Futureproofing Your Firebrand.
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