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ISBN10: 0072133066 | ISBN13: 9780072133066

Firebrands: Building Brand Loyalty in the Internet Age, 1st Edition

ISBN10: 0072133066
ISBN13: 9780072133066
By Doug Millison and Michael Moon

© 2000 Published August 17, 2000

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Chapter 1: Firebrands and the New Brand eState.

Chapter 2: Brand Fundamentals.

Chapter 3: Building Brands Offline - the Branding Tradition.

Chapter 4: Firebrands.

Chapter 5: The Seven Best Practices of Firebranding.

Chapter 6: Firebrand in Action: Five Prospective Business Models.

Chapter 7: Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand.

Chapter 8: Futureproofing Your Firebrand.

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