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Anatomy of a Trend

ISBN10: 0071594701 | ISBN13: 9780071594707

Anatomy of a Trend
ISBN10: 0071594701
ISBN13: 9780071594707
By Henrik Vejlgaard

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Why do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread. Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

Dedication

Acknowledgments

Introduction: From Intuition to Knowledge

Chapter 1: An Unsolved Mystery

Chapter 2: The Cast of Characters

Chapter 3: What’s the Motive?

Chapter 4: The Setting

Chapter 5: The Plot Thickens

Chapter 6: Towards the Climax

Chapter 7: Anti-Climax

Epilogue: A Continuing Story—the Future of Trends

About the Author

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