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Understanding Prediction: A Critical Data Literacy Skill in the Age of AI with Jeff Prince

Helping students know when to apply causality, experimental, and machine learning models.

  • Higher Education
  • On-demand
  • Event
  • Economics
  • Principles of Economics
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Connect
  • Artificial Intelligence (AI)
  • 45 Minutes
  • On-Demand Video

Description

From randomized experiments to machine learning and large language models, prediction is everywhere in today’s data driven world. Yet students often struggle to distinguish how different forms of prediction work and when they should, or should not, be used.

Economist Jeff Prince introduces a powerful framework for teaching prediction through two distinct lenses: active prediction and passive prediction. This simple but meaningful distinction helps students better understand causality, experiments, forecasting, AI tools, and modern data analytics methods.

The framework strengthens data literacy and critical thinking while helping students apply analytics tools more appropriately across economics, strategy, and related disciplines.

Key areas include:

  • The difference between active and passive prediction and why it matters
  • How experiments and econometric models differ from AI and data driven prediction models
  • Strategies for strengthening student data literacy and critical thinking
  • Practical examples for economics courses
  • How the framework helps students engage more thoughtfully with emerging AI technologies

For instructors teaching principles, econometrics, analytics, or applied economics, this approach provides an accessible way to help students navigate an increasingly predictive world.

About Your Speaker

Jeffrey T. Prince

Jeff Prince is Professor of Business Economics and Public Policy and the Harold A. Poling Chair in Strategic Management at the Kelley School of Business at Indiana University. His expertise spans predictive analytics, applied econometrics, industrial organization, technology markets, and regulation.

From 2019–2020, Professor Prince served as Chief Economist at the Federal Communications Commission (FCC), where he advised the Chairman on economic policy, auction design, data analytics, antitrust issues, and emerging technology markets.

An award-winning researcher and educator, Professor Prince is the author of multiple textbooks in managerial economics, econometrics, and predictive analytics. His research explores how consumers and firms interact with technology, data, digital platforms, and AI-driven markets, with published work appearing in leading journals including the American Economic Review, Management Science, and the Academy of Management Journal.

Known for translating complex analytical concepts into practical, accessible insights for students and instructors alike, Prince brings a timely perspective to conversations around data literacy, prediction, and the evolving role of AI in economics education.