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The Changing Dynamic of Generative AI in Digital Marketing Courses

A discussion with author Raj Sachdev

  • Higher Education
  • Event
  • On-demand
  • Marketing
  • Digital Marketing
  • Education Technology
  • 60 Minutes
  • On-Demand Video

Description

As marketing educators explore integrating artificial intelligence into their courses, it’s essential to consider available resources and exchange insights on effective strategies. This content provides guidance on evolving approaches, tools, and best practices for thoughtfully incorporating AI into marketing education.

About Your Speaker

  • Dr. Raj Sachdev

    Dr. Raj Sachdev, MSc (Oxford), MBA, LLM, DBA, PCM (Digital Marketing), CIPP/US, is an Assistant Professor of Marketing at Plymouth State University (PSU), Assistant Facilitator at Cornell University, a digital marketing consultant, interdisciplinary researcher, speaker, and internationally qualified lawyer (California and England & Wales). Dr. Sachdev has over 26 years of industry and academic experience.