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The AI Revolution in Advertising: Preparing Students for What's Next

Discover how educators can adapt curriculum, teaching methods, and career guidance to prepare students for success in the AI-driven advertising industry.

  • Higher Education
  • Event
  • Marketing
  • Advertising
  • Connect
  • Artificial Intelligence (AI)
  • Education For All
  • Webinar
  • On-demand
  • 45 Minutes
  • On-Demand Video

Description

How can educators evolve the curriculum, teaching methods, and career guidance to match the realities of an AI-integrated advertising industry? The stakes are high: students who graduate without AI literacy risk being left behind in a rapidly changing job market. Watch Contemporary Advertising and M: Advertising author Mike Weigold, with insights from WPP media and tech expert Jonathan Adams, for practical advice about readying your students for the AI challenge.

About Your Speaker

  • Michael F. Weigold -

    Michael F. Weigold

    Michael F. Weigold, Emeritus Professor of Advertising, taught introductory advertising courses at the University of Florida for nearly two decades. He has also taught advertising research, campaigns, science communication, and communication theory. A recipient of numerous awards, including UF’s International Educator of the Year and Faculty Achievement Award, Professor Weigold has authored over 40 publications and conference papers. His research has been funded by organizations such as NASA, the Kaiser Family Foundation, and Shands Cancer Center. Additionally, he has professional experience in account planning and consulting for clients like Unilever, NASA, and KOBACO of South Korea.