Discover how educators can adapt curriculum, teaching methods, and career guidance to prepare students for success in the AI-driven marketing industry.
AI is becoming a core component of marketing courses! Explore how to incorporate AI into your marketing principles course content, classroom discussions, and in-class activities. Steven Hartley, co-author of Marketing and Marketing: The Core, and Tia Quinlan-Wilder, Teaching Associate Professor at the University of Denver, offer an assessment of AI in marketing education, examples of the application of AI with text content, and the use of artificial intelligence in-class activities (AI ICAs) to augment the classroom experience.
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. Dr. Hartley’s research has appeared in the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research, Industrial Marketing Management, the European Journal of Marketing, and other business publications. His research has been selected as a finalist for the American Marketing Association O’Dell Award and has received the Best Article of the Year Award at the Journal of the Academy of Marketing Science and the Outstanding Article of the Year Award at the Journal of Marketing Education. He is co-author of the best-selling text Marketing 2025 Release (17th Edition), which has been translated into eleven languages. Dr. Hartley also taught at the University of Colorado, the University of Minnesota, and in many executive development programs. His teaching and research interests include customer experience management, marketing planning, and marketing research. He has served as a consultant to firms such as Texas Instruments, Samsonite, Citigroup, and Coors, and as an expert witness regarding the use of marketing research in litigation. Dr. Hartley holds Bachelor of Mechanical Engineering, Master of Business Administration, and PhD degrees from the University of Minnesota.
Tia Quinlan-Wilder teaches marketing courses at the Daniels College of Business. She has been part of the faculty since 2007 and recently became a student in the Executive PhD program in Business Administration. She authors a blog for Kerin & Hartley’s Marketing and is part of the editorial review board for the Case Research Journal. Tia’s research interests include AI’s impact on the college classroom and faculty adoption of it.