Discover how educators can adapt curriculum, teaching methods, and career guidance to prepare students for success in the AI-driven marketing industry.
Among all of the business fields today, Marketing arguably is the one that’s undergoing the most rapid and substantive changes—and this pace shows no sign of slowing! For qualified applicants, this is the best time ever to be on the job market for a marketing position. But…marketing educators and their marketing-focused graduates must know what it takes to turn an interview into a job offer. This engaging webinar brings to the table three leading marketing veterans: Dr. Greg Marshall and Dr. Mark Johnston, co-authors of Marketing Management, and Lisa Junkerman, a highly experienced marketing executive and consultant.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida, and is also the academic director of the Executive DBA program there. For three years he served as vice president for strategic marketing for Rollins. He earned his PhD from Oklahoma State University and holds a BSBA and an MBA from the University of Tulsa. Before joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. He currently also holds an appointment as professor of marketing and strategy at Aston Business School in Birmingham, United Kingdom. Prior to returning to school for his doctorate, Greg worked in the consumer-packaged goods and retailing industries with companies such as Warner-Lambert, Mennen, and Target. He also has considerable experience as a consultant and trainer for a variety of organizations and has been heavily involved in teaching marketing management at multiple universities to both MBA and advanced undergraduate students. Greg is editor-in-chief of the European Journal of Marketing and is former editor of the Journal of Marketing Theory and Practice and the Journal of Personal Selling & Sales Management. His published research focuses on the areas of decision-making by marketing managers, intraorganizational relationships, and sales force performance. Greg is a past member of the American Marketing Association board of directors and is past president of the AMA Academic Council. He is a distinguished fellow and past president of the Academy of Marketing Science and is a distinguished fellow, past president, and past member of the board of governors of the Society for Marketing Advances. Greg also serves as a fellow and member of the academic advisory council of the Direct Selling Education Foundation.
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his PhD from Texas A&M University and holds a BBA and an MB from Western Illinois University. Before joining Rollins, Mark was on the faculty at Louisiana State University. Prior to his academic career, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including the Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management, and many others. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics, including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. For more than two decades Mark has taught marketing management, working with thousands of students. His hands-on, real-world approach has earned him a number of teaching awards.
Lisa Junkerman is a strategist and practitioner with over 25 years of comprehensive experience spanning marketing, branding, communications, public relations, and business development for national and global organizations.
She has held leadership roles with Fortune 250 companies, including Motorola and Progress Energy (now Duke Energy), in higher education as Assistant Vice President for Strategic Marketing for Rollins College, and as Vice President of Marketing for live experience brand TAIT.
In her current role as Chief Growth Officer for Habitat for Humanity Seminole-Apopka, Lisa drives growth strategy, impact expansion, and brand relevancy, overseeing all marketing, communications, PR, and MarTech functions.
Lisa Junkerman holds a bachelor's degree from the University of South Florida and a master's degree in business administration from Rollins College's Crummer Graduate School of Business.