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Discover how educators can adapt curriculum, teaching methods, and career guidance to prepare students for success in the AI-driven marketing industry.
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This session explores the human capabilities—judgment, empathy, creativity, and ethical reasoning—that become even more valuable as AI reshapes work. We will explore how experiential learning (from live projects to simulations to community-based work) uniquely builds these skills and prepares students for careers that may not even exist yet. Faculty leave with practical ways to design assignments and classroom experiences that strengthen students’ competencies.
Lauren Skinner Beitelspacher (PhD, University of Alabama) is the Ken and Nancy Major Romanzi Term Chair and professor in the marketing division at Babson College. Her research interests include buyer–supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She also has presented her work at numerous conferences and won several “Best Paper in Track” awards at the American Marketing Association, Society for Marketing Advances, and Academy of Marketing Science. Lauren is on the editorial review boards of Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Marketing Education, and Journal of Business Research. Lauren was named one of the Top 40 under 40 Business Professors by Poets & Quants in 2016. In 2017 Lauren received the Dean’s Excellence Award in Undergraduate Teaching at Babson College; in 2018 she received the Babson Faculty of the Year Award; and in 2019 earned the Dean’s Award for Research Excellence.
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