Learn how author Jake Thornock (BYU) uses assignment design to teach multiple audiences with the same product.
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Financial accounting is the one course nearly every business student takes, yet a sophomore seeing debits and credits for the first time, an MBA preparing to read a 10-K before a case interview, and an executive who has run a division for 15 years all need the same concepts delivered very differently. This webinar explores how to teach financial accounting to multiple audiences without building three separate courses. Drawing on our experience across undergraduate, MBA, and Executive MBA programs, we'll examine four dimensions that flex by audience: depth and sequencing, entry point (journal entries versus a real annual report), assignment design (procedural exercises versus judgment-based cases), and the role of AI and analytics tools.
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This program is free of charge. For information regarding concerns, administrative policies, program cancellation, and refund policies, please contact our team at accountingteam@mheducation.com.
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Jake Thornock is a professor of accounting in the BYU Marriott School of Business at Brigham Young University and holds the John and Nancy Hardy Chaired Professorship. He joined BYU from the University of Washington, where he was a tenured associate professor of accounting and the PwC Faculty Fellow. Jake completed his doctoral studies at Kenan-Flagler Business School at the University of North Carolina, where he was awarded the William Delozier Fellowship for Outstanding Doctoral Student. He earned his undergraduate and master’s degrees in accounting at BYU.
Jake has diverse research interests, including interest in taxation, tax havens, earnings information content, and information technologies. His research has been accepted for publication at the Journal of Accounting and Economics, Journal of Accounting Research, The Accounting Review, Contemporary Accounting Research, Review of Accounting Studies, Journal of Finance, Journal of Financial Economics, and Management Science. Jake’s research has been cited or featured in the Wall Street Journal, New York Times, Bloomberg Businessweek, Fox News, and NPR, and has been presented at the IRS, the SEC, and a congressional subcommittee. Jake currently serves as an editor at Contemporary Accounting Research.
Jake has taught Accounting at undergraduate and graduate levels. He was won several awards for teaching, mentoring, research, and innovation in the classroom. He also co-founded Accounting Coding Camp with Mike Drake and Josh Lee, which provides coding education to graduate students in Accounting and Finance.
Jake is married to Kerrie, and they have four children, Allie, Luke, Mia, and Josie. He enjoys audiobooks, enjoys college sports, and is an ardent fly fisherman.