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Understanding Prediction: A Critical Data Literacy Skill in the Age of AI with Jeff Prince

Helping students know when to apply causality, experimental, and machine learning models.

  • Higher Education
  • Webinar
  • Event
  • Virtual
  • Economics
  • Principles of Economics
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Connect
  • Artificial Intelligence (AI)
  • 60 Minutes
  • Live Webinar

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Description

From randomized experiments to machine learning and large language models, prediction is everywhere in today’s data-driven world. But students often struggle to distinguish how different forms of prediction work, and when they should (or shouldn’t) be used.

In this webinar, economist Jeff Prince introduces a powerful framework for teaching prediction through two distinct lenses: active prediction and passive prediction. This simple but transformative distinction can help students better understand causality, experiments, forecasting, AI tools, and modern data analytics methods.

This session will explore how instructors can use this distinction to build stronger data literacy skills, sharpen critical thinking, and help students apply analytics tools more appropriately in economics, strategy, and beyond.

Attendees will explore:

  • The difference between active and passive prediction (and why it matters)
  • How experiments and econometric models differ from AI- and data-driven prediction models
  • Ways to strengthen student data literacy and critical thinking
  • Practical examples to bring directly into economics courses
  • How this framework can help students engage more thoughtfully with emerging AI technologies

Whether you teach principles, econometrics, analytics, or applied economics, this session will offer a timely and accessible way to help students navigate an increasingly predictive world.

Time Slots

About Your Speaker

Jeffrey T. Prince

Jeff Prince is Professor of Business Economics and Public Policy and the Harold A. Poling Chair in Strategic Management at the Kelley School of Business at Indiana University. His expertise spans predictive analytics, applied econometrics, industrial organization, technology markets, and regulation.

From 2019–2020, Professor Prince served as Chief Economist at the Federal Communications Commission (FCC), where he advised the Chairman on economic policy, auction design, data analytics, antitrust issues, and emerging technology markets.

An award-winning researcher and educator, Professor Prince is the author of multiple textbooks in managerial economics, econometrics, and predictive analytics. His research explores how consumers and firms interact with technology, data, digital platforms, and AI-driven markets, with published work appearing in leading journals including the American Economic Review, Management Science, and the Academy of Management Journal.

Known for translating complex analytical concepts into practical, accessible insights for students and instructors alike, Prince brings a timely perspective to conversations around data literacy, prediction, and the evolving role of AI in economics education.