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Infusing Data Analytics in the Introductory Financial and Managerial Accounting Course

Preparing Students for a Data-Driven Profession

  • Higher Education
  • Event
  • Webinar
  • Virtual
  • Accounting
  • Financial and Managerial Accounting (Two Semesters)
  • Managerial Accounting
  • Financial Accounting
  • Connect
  • 60 Minutes
  • Live Webinar

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Description

The accounting profession is undergoing a profound transformation, and data analytics is at the center of it. Today's employers expect graduates who can do more than record transactions; they need professionals who can interpret data, identify trends, and drive informed decisions.

Join authors Vern Richardson and Kevin Smith as they explore how Financial and Managerial Accounting: Building Skills with Data Analytics, 21st Edition is reimagining the introductory accounting course for the modern era.

 

In this webinar, you'll discover how to implement this innovative approach:

  • Integrates data analytics content seamlessly into every chapter, not as an add-on, but as a core component of the learning experience
  • Empowers students with hands-on labs that guide them through real-world, structured data analysis
  • Builds critical thinking skills that enable students to tackle complex accounting questions with confidence
  • Bridges the gap between foundational accounting concepts and the tools today's profession demands

Whether you're looking to modernize your course, increase student engagement, or better align your curriculum with industry expectations, this webinar will provide practical insights and strategies you can apply right away.

 

Information:

  • Participants will earn 1 CPE Credit.
  • Field of Study: Information Technology
  • Location: Online

Additional Information:

  • Prerequisites: NONE
  • Who Should Attend: This event is open to accounting professors.
  • Advanced Preparation: NONE 
  • Program Level: Basic 
  • Delivery Method: Group Internet 

This program is free of charge. For information regarding concerns, administrative policies, program cancellation, and refund policies, please contact our team at accountingteam@mheducation.com. 

McGraw HIll is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. National Registry Sponsor number 167486. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org.

Time Slots

About Your Speaker

  • Vernon J. Richardson

    Vernon J. Richardson is a distinguished professor of Accounting and the G. William Glezen chair in the Sam M. Walton College of Business at the University of Arkansas and a visiting professor at Baruch College. He received his BS, Master’s of Accountancy, and MBA from Brigham Young University and a PhD in Accounting from the University of Illinois at Urbana-Champaign. He has taught at top universities across the U.S. and internationally, including institutions in China, Denmark, Australia, and Ghana, bringing global insight to his instruction. Dr. Vern Richardson is a distinguished accounting scholar and textbook author who has served in key editorial roles and published extensively in top academic journals. He specializes in data analytics and information systems, coauthoring widely adopted textbooks that bridge theory and practice in accounting and business analytics.

  • Kevin Smith

    Professor Kevin R. Smith is a Professor of Accounting and Department Chair in the Woodbury School of Business at Utah Valley University. Dr. Smith is an active CPA and holds a PhD in Accounting from the University of Arizona. Professor Smith teaches undergraduate and graduate courses in financial accounting and accounting theory, and his research focuses on financial reporting quality and the accounting profession. Widely respected for his leadership and commitment to student success, he has received multiple awards for excellence in teaching and service.