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Economics is not just about markets and models. It’s a framework for making better decisions about work, money, risk, happiness, identity, and life.
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Behavioral economics has shown that people systematically resist change, even when change would improve their lives. In this thought-provoking webinar, behavioral economist Robert Frank explores what concepts like loss aversion, status quo bias, and adaptation reveal about the way students approach risk, opportunity, and major life decisions.
Drawing on behavioral economics research and memorable real-world examples, the session connects foundational economic principles to questions students face every day: changing majors, pursuing new opportunities, taking risks, and navigating uncertainty. Gain fresh ways to make economic reasoning more relevant, engaging, and personally meaningful in your classroom.
Robert H. Frank is the Henrietta Johnson Louis Professor emeritus of Management and professor emeritus of economics at the Samuel Curtis Johnson Graduate School of Management and a distinguished senior fellow at Demos. For more than a decade, his "Economic View" column appeared monthly in The New York Times. He received his BS in mathematics from Georgia Tech, and then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He holds an MA in statistics and a PhD in economics, both from the University of California at Berkeley. His papers have appeared in the American Economic Review, Econometrica, Journal of Political Economy, and other leading professional journals.
Frank's books have been translated into 23 languages, including Choosing the Right Pond, Passions Within Reason, Microeconomics and Behavior, Principles of Economics (with Ben Bernanke), Luxury Fever, What Price the Moral High Ground?, Falling Behind, The Economic Naturalist, The Darwin Economy, and Success and Luck. The Winner-Take-All Society, coauthored with Philip Cook, received a Critic's Choice Award, was named a Notable Book of the Year by The New York Times, and was included in Business Week's list of the 10 best books of 1995.
Frank is a corecipient of the 2004 Leontief Prize for Advancing the Frontiers of Economic Thought. He was awarded the Johnson School's Stephen Russell Distinguished Teaching Award in 2004, 2010, and 2012, and its Apple Distinguished Teaching Award in 2005.
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