Shannon McKeen
Shannon McKeen is Professor of the Practice at the Wake Forest School of Business and Executive Director of the Center for Analytics Impact (CAI). The Center advances both research and education focused on the effective application of analytics to improve organizational leadership, decision-making, and operations. CAI supports Wake Forest students, alumni, and the broader community through curricular and cocurricular experiential learning opportunities.
Prior to Wake Forest, Shannon served as Director of Strategic Engagement at the Renaissance Computing Institute (RENCI) at the University of North Carolina at Chapel Hill. He also taught in the UNC Kenan-Flagler MBA program and served as Faculty Advisor for the STAR program. At RENCI, he held leadership roles including Deputy Director for the NSF-funded South Big Data Hub (SBDH) and Executive Director of the National Consortium for Data Science (NCDS), collaborating with research teams and working groups to advance data science initiatives regionally and nationally.
Shannon’s research interests include the impact of analytics on organizational effectiveness and economic development, assurance of learning in project-based experiential courses, and structured problem-solving in uncertain and ambiguous environments. He brings more than 25 years of executive experience in sales, marketing, and general management, with deep expertise in growth strategies, new product development, and strategic planning.
As a consultant, Shannon has served in interim senior management roles for organizations undergoing restructuring or strategic repositioning. Previously, as Vice President at HanesBrands, he worked closely with major retailers including Walmart, Target, JCPenney, Kohl’s, Costco, and Victoria’s Secret.
As an entrepreneur, Shannon has worked with startups and new divisions within large organizations, including launching eCommerce businesses in the U.S. and China and raising capital for medical product companies. He currently serves as a mentor with Winston Starts, an accelerator for entrepreneurs in Winston-Salem.
Shannon holds a Bachelor of Science in Computer Science from Williams College and an MBA from the Amos Tuck School of Business at Dartmouth College.
Expertise
Team-based experiential learning, consulting frameworks, sales, marketing, decision-making
Research Interests
Project-based experiential learning, structured problem-solving in uncertain environments, consulting skills and frameworks
Teaching Interests
Structured problem solving, consulting skills and frameworks, business analytics, business modeling, sales, decision-making, project management