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Seeing Is Believing: Why Ethics Matter in Data Visualization

Professor Richardson explores how visual storytelling can shape perceptions, influence decisions, and even mislead if not handled with integrity.


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In this thought-provoking video, Vern Richardson—Distinguished Professor of Accounting and the Glezen Chair at the Sam M. Walton College of Business—dives into the ethical responsibilities behind data visualization. As the author of our new Data Visualization title, Professor Richardson explores how visual storytelling can shape perceptions, influence decisions, and even mislead if not handled with integrity. Learn why ethical design isn't just good practice—it's essential for trust, transparency, and impact in today’s data-driven world.

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