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Focusing on Food Pays off for Casey’s

High quality options set the chain apart from competitors.

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You might not expect a convenience store to be the fifth largest pizza chain in the U.S., but maybe that means you’ve never been to Casey’s. This video explains how Casey’s thrives by focusing on both quality products and service for its primarily rural customer base.

Questions:

  1. Do you think more convenience stores should follow Casey’s lead and focus on quality food? Why or why not?

  2. Why does Casey’s primarily locate its stores in rural communities?