Author: McGraw Hill Higher Education
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How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.
Dr. Chris Finnin from Drexel University on using our Author Blogs. He shares his experience using the "From the News to the Classroom" Nickels, Understanding Business author blog content to drive more meaningful classroom or virtual discussion interaction.