AI in Marketing: AI, Gen AI, and The Future of Marketing

How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.

February 18, 2025

Higher Education
Blog
Video
BEC Virtual Events

Author: McGraw Hill Higher Education

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AI in Marketing: AI, Gen AI, and The Future of Marketing

Related Content:

Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators

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Introduction to Business Author Blogs