Skip to main content

Introduction to Business Author Blogs

Dr. Chris Finnin from Drexel University on using our Author Blogs. He shares his experience using the "From the News to the Classroom" Nickels, Understanding Business author blog content to drive more meaningful classroom or virtual discussion interaction.

Higher Education Blog Video BEC Virtual Events
Author: McGraw Hill Higher Education

Related Content:

  • AI in Marketing: AI, Gen AI, and The Future of Marketing

    How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.

  • Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators

    AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.

  • Application-Based Activities: Digital Marketing - Smithville

    Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.