Skip to main content

How McDonald’s Crafts Its Country-Exclusive Menus

Adapting menus to local tastes helps golden arches win global fans.

Food & Drink Business Law & Economics Retail, Marketing and Advertising Product Development Product Distribution Chapter 1 Taking Risks & Making Profits Chapter 2 Economics Chapter 3 Globalization Chapter 13 Marketing Chapter 14 Product & Price Chapter 15 Distribution Chapter 16 Place & Promotion Video Blog Understanding Business Higher Education

More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world. 

Questions:

  1. Why does McDonald’s develop menu items for specific global markets?
  2. How does “transplanting flavors” from one market to another help McDonald’s develop new products? What are the advantages and disadvantages of this approach?
Author: NickelsMcHughMcHugh

Related Content:

  • How the Pandemic Began a “Pop-Up” Restaurant Boom

    Flexible dining trend lets chefs test menus without huge investment.