
Microeconomics and Behavior
10th EditionISBN10: 1259394034
ISBN13: 9781259394034
Copyright: 2021
Frank covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see the mundane details of ordinary existence in a sharp new light.
With the McGraw Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
McGraw Hill eBook Courses Include:
- Offline reading – study anytime, anywhere
- One interface for all McGraw Hill eBooks
- Highlighting and note-taking
- Syncs across platforms, always up-to-date
- Available for Android and iOS
Rent Monthly
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.
McGraw-Hill eBook
- Rent or purchase for a fraction of the printed textbook price
- Easily highlight, take notes and search
- Download the free ReadAnywhere App for offline access and anytime reading
- Watch a quick video to learn more
- Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.
Rent Monthly
$9.95/mo
Rent (180 Day)
$50.00
Lifetime
$80.00
Textbook Rental
- Rent for a fraction of the printed textbook price
- Rental transaction occurs through McGraw Hill's authorized rental partner
ISBN10: 1259394034 | ISBN13: 9781259394034
Purchase
$70.00
Loose-Leaf Purchase
- Purchase un-bound 3-ring binder ready textbook
- Flexibility and ease of selecting chapters to take where you want to go
ISBN10: 1259919560 | ISBN13: 9781259919565
Purchase
$130.66
Connect
- Personalize your learning, save time completing homework, and possibly earn a better grade
- Access to eBook, homework and adaptive assignments, videos, and study resources
- Download free ReadAnywhere App for offline access to eBook for anytime reading
- Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.
ISBN10: 1259919498 | ISBN13: 9781259919497
6 Month
$107.00
Connect + Loose Leaf
- Personalize your learning, save time completing homework, and possibly earn a better grade
- Access to eBook, homework and adaptive assignments, videos, and study resources
- Download free ReadAnywhere App for offline access to eBook for anytime reading
- Purchase un-bound 3-ring binder ready textbook
- Flexibility and ease of selecting chapters to take where you want to go
ISBN10: 1264091559 | ISBN13: 9781264091553
Purchase
$186.66
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Part 1: Introduction
1. Thinking Like an Economist
2. Supply and Demand
Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?
Part 2: The Theory of Consumer Behavior
3. Rational Consumer Choice
Appendix: The Utility Function Approach to the Consumer Budgeting Problem
4. Individual and Market Demand
Appendix: Additional Topics in Demand Theory
5. Applications of Rational Choice and Demand Theories
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
About the Author
Robert Frank
Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.
Affordability
Find out more about our affordable course material programs.
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Learn more about Inclusive Access here.
When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.
Learn more about our Textbook Rental program.
Want more information?
Part 1: Introduction
1. Thinking Like an Economist
2. Supply and Demand
Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?
Part 2: The Theory of Consumer Behavior
3. Rational Consumer Choice
Appendix: The Utility Function Approach to the Consumer Budgeting Problem
4. Individual and Market Demand
Appendix: Additional Topics in Demand Theory
5. Applications of Rational Choice and Demand Theories
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
6. The Economics of Information and Choice Under Uncertainty
Appendix: Search Theory and the Winner’s Curse
7. Departures from Standard Rational Choice Models (with and without Regret)
Part 3: The Theory of the Firm and Market Structure
8. Production
Appendix: Mathematical Extensions of Production Theory
9. Costs
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
13. Oligopoly and Monopolistic Competition
Part 4: Factor Markets
14. Labor
Appendix: The Economics of Workplace Safety
15. Capital
Appendix: A More Detailed Look at Exhaustible Resource Allocation
Part 5: General Equilibrium and Welfare
16. Externalities, Property Rights, and the Coase Theorem
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
17. General Equilibrium and Market Efficiency
18. Government
Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
About the Author
Robert Frank
Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.
Affordability
Find out more about our affordable course material programs.
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Learn more about Inclusive Access here.
When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.
Learn more about our Textbook Rental program.
Want more information?
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.