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Managerial Economics: Foundations of Business Analysis and Strategy
Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy, 13th Edition

ISBN10: 1260004759 | ISBN13: 9781260004755
By Christopher Thomas and S. Charles Maurice

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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- Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

- Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

CHAPTER 1 Managers, Profits, and Markets 1

CHAPTER 2 Demand, Supply, and Market Equilibrium 38

CHAPTER 3 Marginal Analysis for Optimal Decisions 88

CHAPTER 4 Basic Estimation Techniques 121

CHAPTER 5 Theory of Consumer Behavior 159

CHAPTER 6 Elasticity and Demand 205

CHAPTER   DemandEstimation and Forecasting 244 Online Appendix 1:  Estimating and Forecasting Industry Demandfor Price-Taking Firms

CHAPTER 8 Production and Cost in the Short Run 282

CHAPTER 9 Production and Cost in the Long Run 319

CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2:  Linear Programming

CHAPTER 11 Managerial Decisions in Competitive Markets 398

CHAPTER 12 Managerial Decisions for Firms with Market Power456

CHAPTER 13 Strategic Decision Making in Oligopoly Markets519

CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3:  Pricing Multiple Products Related inProduction

CHAPTER 15 Decisions under Risk and Uncertainty 635 

CHAPTER16 Government Regulation of Business 666

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About the Author

Christopher Thomas

Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf.

S. Charles Maurice

Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.


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