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Digital Marketing by Raj Sachdev

ISBN10: 1264608691 | ISBN13: 9781264608690

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ISBN10: 1266210067 | ISBN13: 9781266210068

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Product Information

Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing 
trends and shows how these may be applied.

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1: Digital Marketing in a Digital World 
2: Creating Value through Digital Marketing Strategy 
3: Digital Consumer Behavior and Customer Relationship and Experience Management 
4: Website Marketing Strategy 
5: Search Engine Optimization (SEO) Strategy 
6: Search Engine Marketing (SEM) Strategy 
7: Email Marketing Strategy 
8: Social Media and Community Marketing Strategy 
9: Mobile Marketing Strategy 
10: Digital Brand, Trust, and Reputation Management Strategy 
11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations 
12: Trends and the Future of Digital Marketing

About the Author

Raj Sachdev

Dr. Raj Sachdev, MSc (Oxford), M.B.A., LL.M, D.B.A., PCM (Digital Marketing), CIPP/US, is an Assistant Professor of Marketing at Plymouth State University (PSU), Assistant Facilitator at Cornell University, a digital marketing consultant, interdisciplinary researcher, speaker, and internationally qualified lawyer (California and England & Wales). Having over 26 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. A graduate of Oxford University, he holds various degrees in the areas of marketing, business, technology, and law from different institutions. He is a PCM in Digital Marketing from the AMA and has held a number of other industry recognized digital marketing certifications such as from Google, Hootsuite, Hubspot, Mailchimp etc. He has a GCHQ certified cybersecurity degree and is certified in privacy. Over the past 20 years, Dr. Sachdev has had the opportunity to teach / facilitate 55+ courses at different institutions including Oxford University, Cornell University, Stanford CSP, Plymouth State, and Columbia College, among others.  He has guest spoken globally including at Harvard, Stanford, Oxford, Cambridge, etc., at conferences including as a keynote speaker at AMA’s Year Ahead conference, and has given a Tedx talk. He has published in peer reviewed and general publications and has written blogs on marketing and interdisciplinary areas. He holds membership in various industry organizations.

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