Business Research Methods14th Edition
Part I: Building the Foundation for Research
Chapter 1: Research Foundations and Fundamentals
Chapter 2: The Research Process: An Overview
Chapter 3: Stage 1: Clarify the Research Question
Part II: The Design of Business Research
Chapter 4: Stage 2: Research Design, An Overview
Chapter 5: Stage 2: Sampling Design
Appendix: Calculate the Sample Size
Chapter 6: Stage 2: Data Collection Design: Qualitative Research
Chapter 7: Stage 2: Data Collection Design: Observation Research
Chapter 8: Stage 2: Data Collection Design: Experiments
Chapter 9: Stage 2: Data Collection Design: Survey Research
Part III: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part IV: Collect, Prepare, and Examine the Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
Part V: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
Chapter 17: An Integrated Example
A Business Research Proposals and RFPs (with Sample RFP)
B Focus Group Discussion Guide
C Nonparametric Significance Tests
D Selected Statistical Tables
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.Learn more
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.Learn more
How to Access Instructor Tools for your Course
- To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
- Then, under "Find a Title," you'll search by title, author or subject.
- Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
- Then go to your Connect course homepage.
- In the top navigation, select library to access the instructor resources that accompany the title.
Creating accessible products is a priority for McGraw Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.
In future editions, this rubric will be reformatted to increase accessibility and usability.
McGraw Hill sites may contain links to websites owned and operated by third parties. These links are provided as supplementary materials, and for learners’ information and convenience only. McGraw Hill has no control over and is not responsible for the content or accessibility of any linked website.