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Business Management for the Personal Fitness Trainer, 1st Edition
ISBN10: 0073377082 | ISBN13: 9780073377087
By Charles Ware, Charles Bamford and Garry Bruton
© 2013
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ISBN10: 0073377082 | ISBN13: 9780073377087
Complete text bound in hardcover or softcover
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Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER
PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS
Chapter One: Introduction
Why Start a Business?
A Brief History of Small Business in the United States
What Is a Small Business?
The History of Personal Training
Chapter Two: Individuals and Small Business Start-Ups
Evaluating Your Entrepreneurial Orientation
Triggers for Starting a Business
Supports
Specialization
Personal Training as a Business
Chapter Three: Business Idea Generation and Initial Evaluation
Generating Business Ideas
Opportunity Identification
Choosing a Business
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
Chapter Four: Thinking Competitively
Redefining Your Industry
Defining Your Customers
Developing the Information for the External Analysis of Competitors
Developing a Competitive Map
Additional Issues for External Analysis
Competitive Advantage
Chapter Five: Business Mission and Strategy
Mission Statements
Sustainable Competitive Advantage
Step 1: Develop a List of Your Business’s Assets and Capabilities
Step 2: Split the List into Standard and Extraordinary Assets
Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities
Strategy
Chapter Six: Your Financial Fitness
Understanding Cash Flow
Developing Cash Flow Statements
Other Financial Tools
PART 3: ESTABLISHING THE BUSINESS
Chapter Seven: The Legalities of Your Personal Training Business
Forms of Business
Independent Contractor Status
Contracts
Leases
Regulations
The Standard of Care and Scope of Practice
Insurance
The Legal System and Fitness Facility and Personal Training Businesses
Chapter Eight: Establishing Operations
Location
Financing Considerations
Legitimacy
Quality
Technology
Equipment
Facility and Equipment Layout
User Space and Safety
Timing
Time Management
Chapter Nine: Financing and Accounting
Financial Foundation
Identification of Key Issues
Funding
Accounting
Taxes
PART 4: BUILDING THE BUSINESS
Chapter Ten: Human Resource Management
What Is Human Resources?
Hiring Employees
Retaining Employees
Probation and Firing
Family Business
Chapter Eleven: Marketing
Marketing Plan
Pricing
Promotion
Communication in Marketing
Retaining Clients
Sales Management
PART 5: OTHER ISSUES
Chapter Twelve: The Future of Your Fitness Business
Exit/Harvest
Steps in Selling a Business
Turnaround
Closing the Business
Chapter Thirteen: Franchising and Purchasing an Existing Business
Basics of Franchising
Buying a Franchise
Buying an Existing Business
About the Author
Charles Ware
Charles Bamford
Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.
From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns. Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.
Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D. He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.
Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven.
Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.
He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University. He has taught at Universities in Scotland, Hungary, and the Czech Republic. He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.
Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.
Garry Bruton
Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate.
Dr. Bruton has published or has forthcoming over 100 academic arti¬cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies.
Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis
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