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Business Communication: Developing Leaders for a Networked World, 4th Edition
ISBN10: 1260088340 | ISBN13: 9781260088342
© 2021
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Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.
Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.
Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.
The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
Brief Contents
Part 1 Introduction to Business Communication
1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
2 Interpersonal Communication and Emotional Intelligence
3 Team Communication and Difficult Conversations
4 Global Communication and Diversity
Part 3 Principles for Business Messages
5 Creating Effective Business Messages
6 Improving Readability with Style and Design
7 Email and Other Traditional Tools for Business Communication
8 Social Media for Business Communication
Part 4 Types of Business Messages
9 Routine Business Messages
10 Persuasive Messages
11 Bad-News Messages
Part 5 Reports and Presentations
12 Research and Business Proposals and Planning for Business Reports
13 Completing Business Proposals and Business Reports
14 Planning Presentations
15 Delivering Presentations
16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans
Part 1 Introduction to Business Communication
1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
2 Interpersonal Communication and Emotional Intelligence
3 Team Communication and Difficult Conversations
4 Global Communication and Diversity
Part 3 Principles for Business Messages
5 Creating Effective Business Messages
6 Improving Readability with Style and Design
7 Email and Other Traditional Tools for Business Communication
8 Social Media for Business Communication
Part 4 Types of Business Messages
9 Routine Business Messages
10 Persuasive Messages
11 Bad-News Messages
Part 5 Reports and Presentations
12 Research and Business Proposals and Planning for Business Reports
13 Completing Business Proposals and Business Reports
14 Planning Presentations
15 Delivering Presentations
16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans
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