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ISBN10: 1265350647 | ISBN13: 9781265350642

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Essentials of Economics provides a fresh alternative to the survey course that’s perfect for the introductory economics student. It provides the best elements of McConnell/Brue/Flynn Economics series with unique content designed to help students understand and engage with the material in one semester.
This textbook helps students master the principles essential for understanding economic problems, specific economic issues, and policy alternatives. It helps students apply the economic perspective and reason accurately and objectively about economic matters. Finally, it promotes a lasting student interest in economics and the economy.
Connect’s complete digital courseware platform assignments include SmartBook adaptive reading, videos, interactive graphs, newsflash activities, adaptive econ prep and more. Essentials of Economics is an engaging and unique offer for the condensed survey course format that illustrates concepts in a relatable and readable way.
1. Limits, Alternatives, and Choices
Appendix: Graphs and Their Meaning
2. The Market System and the Circular Flow
PART TWO: Price, Quantity, and Efficiency
3. Demand, Supply, and Market Equilibrium
Appendix: Additional Examples of Supply and Demand
4. Elasticity of Demand and Supply
5. Market Failures: Public Goods and Externalities
PART THREE: Product Markets
6. Businesses and Their Costs
7. Pure Competition
8. Pure Monopoly
9. Monopolistic Competition and Oligopoly
PART FOUR: GDP, Growth, and Instability
10. GDP and Economic Growth
11. Business Cycles, Unemployment, and Inflation
12. Aggregate Demand and Aggregate Supply
13. Fiscal Policy, Deficits, and Debt
PART FIVE: Money, Banking, and Monetary Policy
14. Money, Banking, and Financial Institutions
15. Interest Rates and Monetary Policy
PART SIX: International Economics
16. International Trade and Exchange Rates
PART SEVEN: Resource Markets
17. Wage Determination
18. Income Inequality and Poverty
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