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McGraw-Hill Acquires Equity Stake in busuu, Global Mobile Language Learning Platform

McGraw-Hill to market and distribute busuu to B2B customers around the world and explore adding adaptive capabilities to busuu

NEW YORK and LONDON, July 15, 2015 /PRNewswire/ -- McGraw-Hill, a learning science company, today announced that it has taken a €6 million (approximately $6.5 million) minority equity stake in busuu, the world's largest social network for language learning with more than 55 million users. The transaction includes an agreement that will give McGraw-Hill exclusive global rights to distribute busuu to B2B customers, including schools, private language institutions and corporations. Additionally, the two companies will explore adding McGraw-Hill's industry-leading adaptive learning technology to busuu products.

Founded in 2008, busuu has been adding as many as 100,000 users each day. The product has a strong market presence in Brazil, Russia, China, Turkey, Germany and the U.S. The company offers free and paid audio-visual language courses for 12 languages and includes direct interaction with native speakers around the world. Approximately two-thirds of busuu's users access the platform via mobile devices.

"We see tremendous opportunities with the powerful combination McGraw-Hill's global reach and the scale and innovative mobile solutions of busuu," said Mark Dorman, president of McGraw-Hill's International & Professional group. "The global market for language instruction totals $60 billion annually and is growing rapidly. The innovative and mobile busuu solution complements our digital offerings and opens a number of new sales opportunities for our company."

"For busuu, this alliance allows us to quickly grow our market penetration with a trusted name such as McGraw-Hill," added Bernhard Niesner, CEO of busuu. "We are especially excited to explore adding McGraw-Hill's adaptive capabilities to our platform and believe this will revolutionize the way people learn languages."

McGraw Hill
McGraw Hill is a leading global education company that partners with millions of educators, learners and professionals around the world. Recognizing their diverse needs, we build trusted content, flexible tools and powerful digital platforms to help them achieve success on their own terms. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the communities, learners and educators we serve. McGraw Hill has over 40 offices across North America, Asia, Australia, Europe, the Middle East and South America, and makes its learning solutions for PreK–12, higher education, professionals and others available in more than 80 languages. Visit us at or find us on Facebook, Instagram, LinkedIn, or Twitter.

About busuu

busuu was founded seven years ago with the goal of changing the way in which people learn languages. The company is committed to revolutionizing the language learning process through the use of technology. With over 55 million users and with 12 languages to study, busuu is one of the world's leading digital learning apps. The company is named after the language of Busuu in Cameroon, spoken by only eight people.


Jasmin Schawalder
+44 790427 15 88
SOURCE McGraw-Hill