
Managerial Accounting, 4th Edition
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Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Starbucks, Toyota, HGTV, California Pizza Kitchen, Levi Strauss & Co., and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions. Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers. Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material. Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, Auto-Graded Excel Simulations, and Guided Examples, tied directly to Managerial Accounting, will improve students' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.
Chapter 1 Introduction to Managerial Accounting
California Pizza Kitchen
Chapter 2 Job-Order Costing
Toll Brothers, Inc.
Chapter 3 Process Costing
CK Mondavi
Chapter 4 Activity-Based Cost Management
Toyota Motor Company
Chapter 5 Cost Behavior and Estimation
Starbucks
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 2 Job-Order Costing
Toll Brothers, Inc.
Chapter 3 Process Costing
CK Mondavi
Chapter 4 Activity-Based Cost Management
Toyota Motor Company
Chapter 5 Cost Behavior and Estimation
Starbucks
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 3 Process Costing
CK Mondavi
Chapter 4 Activity-Based Cost Management
Toyota Motor Company
Chapter 5 Cost Behavior and Estimation
Starbucks
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 4 Activity-Based Cost Management
Toyota Motor Company
Chapter 5 Cost Behavior and Estimation
Starbucks
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 5 Cost Behavior and Estimation
Starbucks
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 6 Cost-Volume-Profit Analysis
Starbucks
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 7 Incremental Analysis for Short-Term Decision Making
Mattel
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 8 Budgeting and Planning
Cold Stone Creamery
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 9 Standard Costing and Variances
Cold Stone Creamery
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 10 Decentralized Performance Evaluation
Apple
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 11 Capital Budgeting
Apple
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 12 Statement of Cash Flows
National Beverage Co.
Chapter 13 Financial Statement Analysis
Lowe's
Chapter 13 Financial Statement Analysis
Lowe's


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SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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