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Digital Marketing https://www.mheducation.com/cover-images/Jpeg_400-high/1266243992.jpeg 1 2024 9781266243998 Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
09781266243998
Digital Marketing
Digital Marketing

Digital Marketing, 1st Edition

ISBN10: 1266243992 | ISBN13: 9781266243998
By Raj Sachdev
© 2024

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

Chapter 1: Digital Marketing in a Digital World 

Chapter 2: Creating Value through Digital Marketing Strategy 

Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management 

Chapter 4: Website Marketing Strategy 

Chapter 5: Search Engine Optimization (SEO) Strategy 

Chapter 6: Search Engine Marketing (SEM) Strategy 

Chapter 7: Email Marketing Strategy 

Chapter 8: Social Media and Community Marketing Strategy 

Chapter 9: Mobile Marketing Strategy 

Chapter 10: Digital Brand, Trust, and Reputation Management Strategy 

Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations 

Chapter 12: Trends and the Future of Digital Marketing 

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SmartBook® 2.0

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About the Author

Raj Sachdev

Dr. Raj Sachdev, MSc (Oxford), M.B.A., LL.M, D.B.A., PCM (Digital Marketing), is an Assistant Professor of Marketing at Plymouth State University (PSU), Assistant Facilitator at Cornell University, a digital marketing consultant, interdisciplinary researcher, speaker, and international lawyer (California and England & Wales). Having over 25 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. A graduate of Oxford University, he holds various degrees in the areas of marketing, business, technology, and law from different institutions. He is a PCM in Digital Marketing from the American Marketing Association (AMA) and is or previously has been certified in Google Analytics, Google Ads, digital marketing (Google, Hubspot), social media (Hootsuite and Hubspot), email marketing (Mailchimp), cybersecurity (GCHQ degree), and holds law licenses. Over the past 20 years, Dr. Sachdev has had the opportunity to teach / facilitate 50+ courses at different institutions, including courses at Oxford University, Cornell University, Stanford CSP, and Columbia College, among others.  He has guest spoken globally including at Harvard, Stanford, Oxford, Cambridge, etc., at conferences including as a keynote speaker at AMA’s Year Ahead conference, and having given a Tedx talk. He has published in peer reviewed and general publications and has written blogs on marketing and interdisciplinary areas. He holds membership in various industry organizations. 

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