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College English and Business Communication

ISBN10: 1265787352 | ISBN13: 9781265787356

College English and Business Communication
ISBN10: 1265787352
ISBN13: 9781265787356
By Sue Camp and Marilyn Satterwhite

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Enrich College English with Business Communication and prepare learners for success in the interconnected world. College English and Business Communication strengthens students’ language skills through effective grammar instruction and a variety of in-text and online activities. Students practice making presentations and writing emails, reports, and cover letters, among other real-world activities to build their confidence and prepare them for workplace success. Rich in digital supplements, College English and Business Communication is enhanced by Connect courseware that supports students with adaptive reading, and adaptive grammar and usage practice, as well as immersive Application-Based Assignments, equipping learners to communicate effectively in college and in the workplace.

Unit One: Introduction to Communication

1: Communicating in Everyday Life

2: Interpreting Communication

3: Communicating Globally

Unit Two: Developing Language Skills

4: Exploring Language Elements

5: Mastering Nouns and Pronouns

6: Expanding Language Skills

Unit Three: Developing Writing Skills

7: Applying the Mechanics of Style

8: Sharpening Writing Skills

Unit Four: Applying Communication Skills

9: Writing E-mails, Memos, Charts, and Letters

10: Writing Specific Communications

11: Preparing and Writing Reports

Unit Five: Communicating in a Business Environment

12: Working with Technology

13: Communicating With Customers

14: Developing Presentation Skills

Unit Six: Searching for Jobs and Writing Résumés

15: Searching for Jobs and Writing Résumés

16: Interviewing and Employment Issues

About the Author

Sue Camp

Dr. Sue C. Camp, Professor of Business Administration at Gardner-Webb University, received her doctorate from the University of Tennessee at Knoxville, her master’s degree from Winthrop University, Rock Hill, South Carolina, and her bachelor’s degree from Gardner-Webb University, Boiling Springs, North Carolina. She has taught business courses for over 40 years, has conducted workshops, and has spoken to civic organizations, teacher associations, and other professional groups who are interested in learning about business communications. She has written many books and enjoys teaching traditional courses and online courses at both the undergraduate and the graduate levels. She is past president of her Rotary Club and is active in local charitable organizations. Her awards include the following: • Women of Achievement Award from the University of Tennessee. • Who’s Who Among American Teachers. • Academic Excellence Award, Gardner-Webb University. • Scholarship Award, Gardner-Webb University. • Gallery of Distinguished Graduates, Gardner-Webb University. • Online Faculty Member of the Year, Gardner-Webb University. • Faculty Hall of Fame, Gardner-Webb University.

Marilyn Satterwhite

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