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College English and Business Communication, 11th Edition
ISBN10: 1259911810 | ISBN13: 9781259911811
© 2019
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Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World. College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the application of these communication skills in the workplace such as e-mails and reports. College English and Business Communication closes with business use of technology, presentations, and employment communication. Rich in supplements, its activity workbook leads students to apply essential skills, leaving them doubly prepared for communicating in college and business. Combined with its digital component, it nurtures students' writing and presentation abilities, which are necessary for the interconnected world.
Unit One: Introduction to Communication
Chapter 1: Communicating in Everyday Life
Chapter 2: Interpreting Communication
Chapter 3: Communicating Globally
Unit Two: Developing Language Skills
Chapter 4: Exploring Language Elements
Chapter 5: Mastering Nouns and Pronouns
Chapter 6: Expanding Language Skills
Unit Three: Developing Writing Skills
Chapter 7: Applying the Mechanics of Style
Chapter 8: Sharpening Writing Skills
Unit Four: Applying Communication Skills
Chapter 9: Writing E-mails, Memos, and Letters
Chapter 10: Writing Specific Communications
Chapter 11: Preparing and Writing Reports
Unit Five: Communicating in a Business Environment
Chapter 12: Working with Technology
Chapter 13: Communicating With Customers
Chapter 14: Developing Presentation Skills
Unit Six: Searching for Jobs and Writing Resumes
Chapter 15: Searching for Jobs
Chapter 16: Interviewing and Employment Issues
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
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