Marketing Insights Podcast

June 26, 2023


Shanita Akintonde:

Hey there, cool cats and frisky felines. Welcome to another special edition of my Marketing Insights Podcast Series entitled, Cool Cat Brands: How to Keep Those Frisky Felines Looking and Behaving Their Best.

                                    You see, when you look at what we, as marketers, can do, there is so much in our paws, I mean hands, that we can use to touch consumers in all walks of life. And so in this conversation, I'm going to share with you some things that some of our purr-fect friends told me they need in order to look and be their absolute best. Ya dig?


                                    So pull up a chair, a seat cushion, or whatever it is you need to do to relax.


                                    Hi, this is Shanita Akintonde, professor, author, and career coach. I invite you to join me for this very special edition of my Marketing Insights Podcast Series entitled, Cool Cat Brands: How to Keep Those Frisky Felines Looking and Behaving Their Best.

                                    Hello there, members of the Frisky Feline and Mustached Meow Set, welcome to this special edition of Marketing Insights. This podcast was spurred by some conversations I had with some real cool cats. And let's just say, they laid down plenty of concentrated kibbles and even more brand bits, baby. But I can't get into all that in this podcast. What I can do is, adjust my cat-eyed eyeglasses and speak directly to my cat owner consumer cousins, which includes many of you, Marketing Maestros, for the rest of this podcast. Cool Cat brands: How to Keep Those Frisky Felines Looking and Behaving Their Best.

                                    This podcast is dedicated to you, as well as those consumers with feline companions, not pets. As marketers, our role of providing them with the very best brands and products is paramount. My research on cat enthusiasts revealed that they strive to enhance their pets, their companion's well-being, whether it's through entertainment or just overall happiness. This exhilarating podcast will dive into the world of exceptional brands and products targeted to cat owners, which includes many of you, dear listeners, as well as their feline friends. Whether they be Persian, Siamese, Ragdoll, Bengal, Birman, Abyssinian, Oriental Shorthair, Sphynx, Devon Rex, Himalayan, Halle Berry, hallelujah, holla back, ha, Imma do ya.

                                    The selected brands I'm going to share with you in this podcast were selected by some purr-ty discerning eyes, if you catch my boop, that determine these products are purr-fectly positioned to ensure that these talented Toms live all nine of their lives to the kitty-cat fullest. So to keep you on your toe beans, I've divided them into five categories that I am calling, Feline Facts. Let's go.

                                    Here's Feline Fact number one, your kitten deserves nourishment fit for royalty. When it comes to satisfying the discerning palettes of your beloved cats, no brand can rival the excellence offered by Royal Canin. With their unwavering commitment to feline nutrition, Royal Canin crafts premium cat food tailored to meet the specific dietary needs of cats at every stage of their lives. Whether it's kittenhood, adult maintenance, or senior years, Royal Canin's precise blend of high quality ingredients ensures optimal health, a shiny coat, and a purr-fectly contented cat.

                                    Feline Fact number two, your feline friend needs toys that engage and excite. To keep our feline companions entertained and mentally stimulated, brands like Kong and Cat Dancer reign supreme. Kong's innovative cat toys, designed to challenge and engage, provide endless hours of entertainment. From treat dispensing toys to interactive puzzles, Kong keeps cats on their toe beans preventing boredom and promoting exercise. In the same vein, Cat Dancer's simple yet captivating toys, such as the Cat Charmer and the original Cat Dancer, effortlessly capture cat's attention and brings out their playful nature. Just like I try to do with you, Marketing Maestros, in each and every one of these Marketing Insights Podcasts.

                                    Moving on to Feline Fact number three. Again, I have five facts that I'm going to be sharing with you in this special edition of my Marketing Insights Podcast entitled, Cool Cat Brands: How to Keep Those Frisky Felines Looking and Behaving Their Best. Ultimate comfort in resting spaces. Who doesn't want to be comfortable when they relax y'all? Well, cats are no different. Actually, cats are known for their love of relaxation, and brands like PetFusion and Armarkat understand this. They understand it so much that they get the importance of providing cats with luxurious resting spaces. PetFusion's cat loungers and beds crafted with premium materials and ergonomic designs offer unrivaled comfort and support for a blissful nap or a cozy sleep. Meanwhile, Armarkat's cat trees and scratching posts provide not only a plush resting spot, but also a vertical playground for climbing, scratching and observing their surroundings. I could use something like that.

                                    Here's Feline Fact number four, litter excellence. Ooh, Mufasa. Maintaining a clean and odor-free litter box is crucial for cats, as well as their human companions. Brands like Dr. Elsey's and World's Best Cat Litter excel in providing exceptional litter solutions. Dr. Elsey's Precious Cat Ultra is a low dust, clumping litter that effectively controls odors. While World's Best Cat Litter harnesses the natural power of corn for clumping and odor control. These brands prioritize the health and well-being of our feline friends, ensuring a pleasant litter box experience for all.

                                    And last but not least, here is Feline Fact number five, grooming goodness. To keep our cats looking and feeling their best, brands like FURminator, it's time for the FURminator, and Burt's Bees offer grooming products that are second to none. The FURminator's grooming tools, especially those designed to reduce shedding by removing loose hair from the undercoat, leave cats with a shiny and healthy coat. Burt's Bees natural cat grooming products include shampoos and wipes, and are gentle on the sensitive skin while providing effective cleansing and conditioning.

                                    All told, in our quest to appease consumer parents of mustached pets, those who strive to provide the very best for their feline companions, I have shared a plethora of exceptional brands and products that cater to their every need. From Royal Canin's nourishing meals, to Kong's engaging toys, PetFusion's comfortable resting spaces, Dr. Elsey's superior litter solutions, and FURminator's grooming excellence, these brands ensure our cats lead happy, healthy, and fulfilled lives.

                                    Cat enthusiasts are fortunate to have such remarkable options at their disposal, allowing them to enhance the well-being and joy of their cherished feline friends. As do you, Marketing Maestros, who can embrace the feline frenzy, pamper your cats as well, and have them look and feel their best. In other words, it's group hug marketing.

                                    You'll still need distinctive ads, you'll still need powerful press releases, but above all, you still need to be memorable like every edition of the Marketing Insights Podcast that I lay down for you to pick up. In this case, Cool Cat Brands: How to Keep Those Frisky Felines Looking and Behaving Their Best.

                                    Until next time, which will be our best time, this is Shanita Akintonde, professor, author, career coach and marketing shero, signing off.

                                    If you enjoy listening to these podcasts, be sure to subscribe on Stitcher, iTunes, or Google Play, and like them wherever you hear them.

                                    Connect with me on LinkedIn at Professor Shanita Akintonde, or follow me on Twitter @_ShanitaSpeaks.