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Chapter References and Guide


See our guide below to learn which articles best align with each chapter.

Note: This guide can be used for both M: Business and Business Foundations: A Changing World.

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Operations and Supply Chains

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Chapter 11: Customer-Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Media

Chapter 14: Accounting and Financial Statements

 

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets