Author: McGraw Hill Higher Education
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Are you or your students bored with your Business course? Are you looking for new ways to spice it up and engage students during these digital days?
If you answered yes to either of these questions, this session is for you! Dr. Tim Rogers will share some tips and best practices for moving your previously seated, highly engaging, interactive classroom to a fully online or hybrid environment.
How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.