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7-Eleven Reshapes Its American Food Operations to Be More Japanese

U.S. stores adopt Japan’s fresh food focus for on-the-go dining.

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For hungry American consumers, 7-Eleven isn’t the place to go if you’re looking for a variety of options. While the chain serves plenty of Slurpees, pizza, and hot dogs, that is about the limit of its domestic menu. But Japanese consumers have a different experience with 7-Eleven, which offers a wide assortment of fresh items ranging from tasty baked goods to rice balls and ramen. This video examines how 7-Eleven works in the Asian nation, and why the company wants to reshape its American food business to operate more like its Japanese locations.  

Questions:

  1. Why is 7-Eleven reinventing its U.S. food operations to be more like its Japanese locations?
  2. Do you think American consumers could eventually see 7-Eleven as a destination for premium snacks and foods? Why or why not?
Author: NickelsMcHughMcHugh

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