7-Eleven Reshapes Its American Food Operations to Be More Japanese

For hungry American consumers, 7-Eleven isn’t the place to go if you’re looking for a variety of options. While the chain serves plenty of Slurpees, pizza, and hot dogs, that is about the limit of its domestic menu. But Japanese consumers have a different experience with 7-Eleven, which offers a wide assortment of fresh items ranging from tasty baked goods to rice balls and ramen. This video examines how 7-Eleven works in the Asian nation, and why the company wants to reshape its American food business to operate more like its Japanese locations.  

Questions:

1. Why is 7-Eleven reinventing its U.S. food operations to be more like its Japanese locations?
2. Do you think American consumers could eventually see 7-Eleven as a destination for premium snacks and foods? Why or why not?